Misty Rosas

"Good communication is as stimulating as black coffee, and just as hard to sleep after.” - Anne Morrow Lindbergh

This quote sums up my approach to communication and content. Potent content is a tool to ignite passion and share knowledge. I use the power of strategic communications and content to influence behavior. I partner with leaders and matrix teams to continuously improve delivery of messages and cultivate opportunities for employees to contribute feedback on evolving strategy.

Scroll down to explore a small sampling of my content portfolio. If the content is good, hopefully it will spark a conversation. I welcome your feedback, questions, thoughts, amusing anecdotes... I'm all ears.

Busting Myths About Plastic Waste • 4th January 2019

Busting Myths About Plastic Waste

After J&J Consumer signed the Plastics Pledge, I saw opportunity to inspire employees to keep sustainability top of mind during day-to-day business activities. This content overviews the top myths around plastic waste, as it relates to out industry. As a manufacturer of consumer goods – many of which are packaged in plastic – we have an opportunity to make real difference in addressing plastics waste.

Women Voters USA • 8th August 2016

For the Girls…

I am an occasional guest blogger for Women Votes USA. This blog posts takes back to the summer of 2016, when Hillary Clinton won the Democratic nomination. Her historic milestone renewed and validated gender equality in an unprecedented way - and was a wonderful teaching moment for my own girls. This is the story of the day we voted in the primaries.

Professional • 20th November 2015

How to be a good patient "partner," despite the red tape

Sometimes we're so entrenched in the operational details .... we lose sight of our end goal - helping patients with serious diseases live healthy and vibrant lives. It was time to put the patients back at the forefront of our minds. This story uses the power of patient testimony to demonstrate how anyone can drive the strategy of partnership.

Professional • 19th May 2016

Using design to codify the new editorial strategy

So I authored BMS' first editorial strategy, but what did that mean? Weren't we all writing just fine? Well, mostly... I was able to showcase the strategy in action as the comms lead on the reimagined intranet. The design reflects the strategy. Also, it's pretty.

Professional • 18th May 2014

Who do you work for?

Sure, every pharmaceutical company is focused on patients, but this company is different. How do we get employees thinking about their own personal contributions to a diverse patient population? I wrote this brief story to highlight how the US Medical community did exactly that.

Professional • 19th August 2015

Reconfirming the commitment to strategic "people" priorities

The organization was riding the roller coaster of change when the annual engagement survey results arrived. I created this memo on behalf of our HR leader to demonstrate progress towards the People Strategy. The visual branding I designed ensures content consistency in her communications.

Professional • 21st October 2015

Keeping employees engaged during times of uncertainty

The rumors are rampant - is BMS getting out of Virology? How do we keep those employees engaged? I wrote this message for their senior leader. His employees felt comforted. It was temporary. BMS actually got out of Virology development just a few months later.

Professional • 8th August 2012

Using content to drive strategic messages

US Medical had recently established its new strategic framework. I curated a special edition newsletter to commemorate the kick-off event and pull through messaging. This is the front page, including a message I wrote on behalf of the senior leader.